A better choice! is the first national retail program introduced by industry groups – Fresh Markets Australia (FMA) and Central Markets Association of Australia (CMAA) to support local independent fruit and veg owners by winning customer loyalty. The program supports over 550 retailers across Australia and promotes healthy eating and consumption of fresh fruit and vegetables sold by independent retailers.

In Queensland, the program is run by Brismark and subsidised by Brisbane Produce Market and the retailers. Given that the program is not for profit, all fees and costs charged, go right back into the program.

We promote the retailers through reinforced marketing activities including two large annual campaigns, in-season fruit and veg promotions, in-store activations, point of sale merchandise, digital and television advertising.

Our aim is to strengthen the independent retail sector across the country under a united brand, giving our retailers the same kind of cut-through the big chains have while ensuring they maintain their independence.

By joining the program, you are not only supported by strategic marketing, but you can also enjoy a range of member benefits that we offer such as a food safety manual, wage rate information, fuel and phone offers etc.