A joint initiative of Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA), A better choice! boasts Australia’s largest group of independent retailers.
In Queensland, the program is run by Brismark. Brismark and Brisbane Markets Limited (BML) invest significant resources into the program to run Queensland-focused marketing campaigns across a range of platforms including television, radio, digital and social media. Advertising encourages consumers to buy fresh produce from their local independent fruit and veg shop displaying the A better choice! logo. A better choice! retailers in Queensland hand pick their produce from the Brisbane Markets at Rocklea sourced from thousands of Aussie farms to ensure quality, freshness, and variety.
At a national level, two campaigns are run each year along with seasonal promotions and a social media and website presence. Geo-targeted campaign activity on social media reaches consumers near member stores with a prompt to shop at their local fruit and veg shop.
The more retailers who display the A better choice! logo, the more collective impact we can make by increasing brand awareness, educating more consumers about the many benefits of buying fresh produce from local independent retailers and ultimately getting more shoppers through the doors of their local fruit and veg shop.
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Interested in finding out more? Fill in the form below, phone us on (07) 3915 4222,
or visit us on Ground Floor of the Fresh Centre at the Brisbane Markets.
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