Top 10 tips on dealing with the Markets

1. Visit the Central Markets to compare your product with the competition.  However, don't just organise a time to visit out of season. Have a look when hundreds of other growers produce is also hitting the market to compare quality, packaging and to pick up some ideas.
2. Communication with your wholesaler is the key. Make sure you let your wholesaler know if you are experiencing any difficulties or expect a good crop so that forward planning can take place. Look at your contact time with your wholesaler as building a relationship to ensure your get the best possible advice and support. If you have a complaint, pick up the phone and speak about it so you can both find a resolution.
3. Is your packaging up to scratch? Some growers use recycled cartons, which effects the overall presentation of the produce, making top quality fruit and vegetables harder to sell. If you must use recycled boxes, make sure you have correctly labelled the cartons to avoid any spot fines from the Queensland Government Trade Measurement Office.
4. Keep up-to-date records of your transactions. Always use consignment notes to help track your produce. These are a great reference point if something goes wrong.
5. Accurately grade and describe your fruit. Throwing all your produce into grade 1 boxes when the produce is grade 2 will only break down your relationship with the wholesaler and the regular purchasers of your product. It is better to be up front from the start and earn a reputation as being a reliable supplier.
6. Use reliable carriers who can get your produce to its destination on time and in good condition. Not all trucks arrive at their destination without delays to pick up and drop off items on the way, so make sure you know when your carrier is due to deliver your goods.
7. Contact your wholesaler quickly if you do not receive payment by the agreed time.
8. Listen to your wholesaler's constructive criticism. The wholesaler is your representative and has a vested interest in seeing you reach the best possible price for your product. It is handy to hear what they have to say.
9. Stick to the numbers of pallets or cartons you advised your wholesaler you will be sending.  Never send produce unannounced, short change the order or throw extra on without notification because your wholesaler usually knows exactly how much produce is required for whom and how the rest of the market is progressing.
10. Subscribe to Fresh Source magazine, Brisbane Market's bimonthly publication that keeps the fruit and vegetable industry up to date on regulatory issues, hot topics and a range of resources. Subscription is free!